Privacy Policy

Effective Date: January 1, 2025 · Last Updated: January 7, 2025

1. Overview

PickThePlace Inc. (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). For Quebec residents, we also comply with applicable provisions of Quebec’s Law 25.

2. Information We Collect

Information You Provide Directly

• Account Information: Name, email address, phone number, password
• Profile Information: Photo, biography, location preferences
• Survey Responses: Personality assessment answers (MBTI)
• Realtor Credentials: License number, brokerage information (for realtors)
• Communications: Messages sent through the platform
• Support Inquiries: Questions or complaints submitted to us

Information Collected Automatically

• Device Information: Device type, operating system, unique identifiers
• Log Data: IP address, access times, pages viewed, app crashes
• Location Data: General location based on IP (precise location only with consent)
• Usage Data: Features used, search queries, interaction patterns
• Cookies and Tracking: Session data, preferences, analytics

Information from Third Parties

• Social Login: Basic profile information from Google or Apple ID
• License Verification: Confirmation from regulatory bodies
• Analytics Partners: Aggregated usage statistics

3. How We Use Your Information

Service Provision

• Create and manage your account
• Process personality assessments and generate matches
• Facilitate communication between users
• Verify realtor credentials and licensing

Service Improvement

• Analyze usage patterns to improve our algorithms
• Develop new features and functionality
• Conduct research and analytics
• Test and troubleshoot issues

Communication

• Send service-related notifications
• Respond to your inquiries and support requests
• Send marketing communications (with consent)
• Provide important updates about our services

Safety and Security

• Detect and prevent fraud or abuse
• Enforce our Terms of Service
• Protect user safety
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

With Other Users

Your profile information (name, photo, bio, MBTI type, location) is visible to other users to facilitate matching. You control what information is displayed in your settings.

With Service Providers

We work with trusted third parties who help us operate our service:

• Cloud hosting providers (data storage)
• Analytics services (usage analysis)
• Payment processors (if applicable)
• Communication platforms (email, notifications)
• License verification services

These providers are bound by confidentiality agreements and may only use your information for the purposes we specify.

For Legal Reasons

• Comply with applicable laws, regulations, or legal processes
• Respond to valid government requests
• Protect the rights, property, or safety of our users or the public
• Enforce our Terms of Service

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any change in ownership or control of your personal information.

5. Data Retention

• Account Data: Retained while your account is active, plus 3 years after deletion for legal compliance
• Messages: Retained for 2 years from creation, then deleted or anonymized
• Usage Logs: Retained for 1 year for security and analytics purposes
• Marketing Preferences: Retained until you unsubscribe or delete your account

6. Data Security

Technical Safeguards

• Encryption: TLS 1.3 for data in transit, AES-256 for data at rest
• Access Controls: Role-based access with multi-factor authentication
• Monitoring: Real-time threat detection and intrusion prevention
• Backups: Regular encrypted backups with secure offsite storage

Organizational Safeguards

• Employee confidentiality agreements
• Regular security training and awareness programs
• Background checks for personnel with data access
• Incident response procedures

7. Your Rights

Under PIPEDA and applicable provincial legislation, you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete personal information.
• Right to Withdraw Consent: Withdraw consent for processing, subject to legal or contractual restrictions.
• Right to Deletion: Request deletion of your account and personal information.
• Right to Complain: File a complaint with our Privacy Officer or the Privacy Commissioner of Canada.

8. Cookies and Tracking Technologies

• Essential Cookies: Required for basic app functionality. Cannot be disabled.
• Analytics Cookies: Help us understand how users interact with our service. Can be disabled in settings.
• Preference Cookies: Remember your settings and preferences. Can be disabled in settings.

9. Children’s Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at admin@picktheplace.ca.

10. International Data Transfers

Your personal information may be transferred to and processed in countries other than Canada, including the United States, where our service providers are located.

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with all third-party providers
• Verification that recipients maintain adequate security measures

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. How we notify you:

• Minor changes: Updated policy posted in the app with new “Last Updated” date
• Material changes: Email notification and in-app alert at least 30 days before changes take effect

12. Contact Us